The Ten Commandments of User Experience

• 1st commandment

  The user is always right

  You are not the user. Neither is your boss

   

• 2nd commandment

  Understand the User

   

• 3th commandment

  Avoid Solutioneering

  Identify & fully understand problems before finding solutions

   

• 4th commandment

  Form follows function

  Form must play within the general realm of the familiar for easily understood functions.

   

• 5th commandment

  Content is king

  Design is about communication, and takes more than pixels to communicate.

  95% of web users do not read 80% of your content.
  This doesn’t mean that your content isn’t important, it means it’s more important.

   

• 6th commandment

  Innovate, do not Imitate

   

• 7th commandment

  Access is for Everyone

   

• 8th commandment

  Plan before you Design

  With our users in mind and the right vision, we can plan, and develop successful applications.

   

• 9th commandment

  Understand the Goal

  Executives can no longer afford to formulate strategy without embracing user experience.

  If your website could do only one small thing, what would that one thing be?

   

• 10th commandment

  Learn from Failure

  Failure is success if we learn from it.

   

From Nick Finck and Raina Van Cleave’s presentation from SXSWi.