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Google Base is a great place to submit all kinds of information that link back to you.
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A few quality links can weigh much more than a lot of non related low quality ones.
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About the URL's, consider using dashes between the words. not '%20' or '_'
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Always set up 301 redirects for renamed or deleted pages.
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Always use "alt" and "title" tags for images, flash objects and links.
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Avoid people copying your content by checking regularly with
Copyscape
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Break larger pages into two or more smaller ones.
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Browsers allow for bad html code, SE spiders are a different beast.
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Build everything you want indexed so that it also works without javascript, flash, java, activex and css.
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Build sites to pass an honest-to-goodness human inspection, and not just an algorithmic inspection.
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Buying backlinks is always a bad idea.
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Check regularly for
Dead Links or old links that are redirecting to something else.
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Check that what you think you have done = what you have actually done.
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Check that your site looks OK in all browsers before taking the time to promote it at
browsercam.com
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Choose menu labels that are intuitive for visitors and also make keyword sense (without stuffing).
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Define a clear and measurable SEO goal.
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Despite progress in indexing dynamic sites, static-looking still URLs do better, and are easier to remember.
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Do not forget to offer other payment options giving details ( bank account number etc. )
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Don't buy links from any company that offers to sell them to you - you'll be banned from Google for sure
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Don't have keywords in small font or the same colour as the background of your site - it's classed as spam
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Don't link back to "/index.html" but to the / root of your domain.
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Don't neglect your sitemaps, don't leave broken links in them.
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Don't think that being found for your company name is good - more people DON'T know your name than DO
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Don't try and optimise a page for more than a couple of search phrases - it just won't work.
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Don't use automated tools to submit to Google - it's against their terms and conditions and could get you banned
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Don't use meta redirect, Google dislikes them.
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Eliminate or make less prominent all links to fluff pages (like member profiles).
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Ensure keywords used in titles and meta descriptions actually appear on the page and in significant numbers.
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Ensure that secondary keywords appear towards the top of the page and are consistent with the primary topic.
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Ensure what the Search bot sees = what the user sees.
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Find out what keywords your target market is searching for at
wordtracker.com
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Find out where you competitors are advertising - that's where you should be too
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Focus each page on one topic and make sure the page title and description tags are consistent.
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Forget about 'cloaking' and other Black Hat techniques - you'll be found out eventually and banned!
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Formulate a strategic (viral marketing) plan for more relevant inbound links to your website
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Generate fresh content as often as possible.
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Google and other search engines simply love sites that are regularly updated.
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Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case.
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Have a "verisign" or similar trustworthy certificate.
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If you have a blog, start investing some time in community marketing, use blog friends for Facebook, and submit to Twitter.
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If you offer more than one service, it may be worth investing in producing a few niche ‘mini sites’ to capitalise on niche and ultra targeted traffic.
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Ignore the Meta Keywords tag; it has no value
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Is your site "Client" focused or "We We" focused?
Find out!
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It’s tempting to only choose the phrases with the most searches to optimise for, but the key word is relevancy.....
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Learn about 'anchor text' and use it where you can
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Link out to quality external sites where appropriate.
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Link to your less tasty pages from the site map.
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Make sure that each page has a 'call to action' whether it be to sign up, click here or buy
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Make sure the search phrases you are optimising for are included in the content of your site
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Make sure whatever you're trying to sell/promote/accomplish is user friendly and your call to actions are clear.
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Make sure you use accurate titles in pages, and avoid redundant phrases
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Make sure you use valid html code.
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Meta tag that describes the page accurately in more detail, and motivates the searcher to click.
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More pages of content mean more potential incoming links for your site = more traffic.
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Never, ever, delete a 301 redirect.
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No 301 or 302 redirects unless the URL has actually been changed
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Participate in busy online communities that will give you valuable links to your website
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Plan the site architecture using a rational naming hierarchy so that the folders make sense.
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Plan the site so it can easily change when new web technology comes along. Be modular.
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Redirect non-www to www or vice versa (domain name canonicalisation).
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Register with Google Webmaster Tools to find out what Google really thinks of your site
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Remember to delete the obsolete page from the server.
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Run Zenu or similar for links out on page internal navigation
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Schedule a "Search Engine Position Audit" in your schedule to make your results measurable.
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Search Engine Genie’s
Sandbox Checker will help you to see if you\'re in The Google Sandbox or not
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Site optimalisation is more effective than simply a having keyword rich domain
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Spiders don't look at a fancy CSS. Build with bot in mind, make sure the content is available and put the important stuff first.
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Start a blog, search engines like fresh content. Actually, they LOVE it.
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Stop bots from indexing pages which you don\'t want in the index, especially dynamic sections which have no relevance to the SERPs.
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STOP optimising for single words and start thinking in terms of key PHRASES not keywords.
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Stop using the 'reindex' META tag - no bot actually listens to it, especially not Google
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Submit your website to reliable directories, and stay away from blackheads.
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Think seriously about your META description tag - it’s what people are going to read in most cases when you show up in a search.
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Title tag that accurately describes the subject of the page, contains the most important keyword (or two, or three if required).
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To quote W3C, "Cool URIs don't change."
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Treat search engines the same as visitors.
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Try and eliminate the phrase "click here" from your site, and use your keyphrases instead
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Unless you're a 301 redirect master, don't rename your pages.
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Use a plugin like
AddThis so users can easily submit your site to other social media.
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Use consistent and correct server response codes
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Use H1 tag once on the page, H2 for a few of the sub headers, and H3 for less important titles.
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Use meta keywords tags, but with a few well-chosen keywords.
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Use solid semantic structures. It makes a spider's job a whole lot easier.
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Use the META tag content="noarchive" to keep search engines from showing the cached version of your site
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Use the w3c validator on ALL of your pages, link to css and javascript docs, not inline.
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user-friendly-url's (with dashes between words, not underscores)
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When getting others to link to your website make sure they link to a relevant internal page, not just your front page
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Use a script that will generate meta-tags out of the first 250 characters of the page itself.
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Publish a WordPress Plugin to get people to link to your pages.